• 005 / Life Among the Wildflowers

    Posted by Moniker General

    This spring, Southern California saw one of the most wide scale flower blooms in a long time.  They called it the "super bloom" and it was everywhere.  All along the roads, the interstates, and in backyards and alleyways flowers were in bloom and we loved it.  We couldn't pass up the opportunity to get out in nature and enjoy the surroundings and beauty the world provided.

    Sporting a couple of our favorite bags from Bradley Mountain (all handmade here in America's Finest City), Ryan and Nate took to the Liberty Station grounds for exploration.


     

    Moniker General Bradley Mountain

     

    Moniker General Bradley Mountain

     

    Moniker General Bradley Mountain

     

     

     

    Moniker General Bradley MountainMoniker General Bradley Mountain

     

    Moniker General Bradley Mountain

     

    Moniker General Bradley Mountain

     

    Moniker General Bradley Mountain Liberty Station

  • 004 / Film Series

    Posted by Moniker General

    Shot with a 45 year old Olympus OM-1 camera on some warm Provia 400 film, we love this series from our resident retail + creative team member, Nate.  These images are snapshots into the shop, the ebbs and flows of our daily work, and a shoutout to old school, classic photography means.  There's nothing like a film camera to capture the nuances and subtleties of life.  Enjoy.

     


     

  • 003 / Ceramics

    Posted by Moniker General

    The concept of "your mug" is common and known well if you've ever had roommates, shared morning coffee with a loved one, or frequented your local cafe, who just keeps your mug behind the counter cause you're a regular.  It's a consistent comfort - to start each new day, each new moment, with familiarity in hand and a liquid gold substance driving your productivity to the maximum.

    HOLD CA, one of our core brands in our space, just recently released a collection of mugs made by hand in Japan.  The slow, meticulous journey of sourcing thoughtful materials, patience in the creative process, and careful finishing makes each piece unique.

    We snagged the collection and put them to use in the Moniker Coffee cafe for some beautiful barista latte art.

     

     


     

     

  • 002 / How We Coffee

    Posted by Moniker General

    The morning coffee ritual.  Coffee drinkers know this well.  The sleepy eyed fill of the kettle and what follows mirrors the rest of the day and what will be required: patience, attention to detail, work and rest.

    For aged coffee home brewers, the subtle transition of the water in the kettle turning over into a boil is an anticipated sound.  We love the careful weighing of coffee beans and the rich, boisterous buzz of the grind that follows.  That smell though, the aroma of soon-to-be liquid gold helps our noses remember and our anticipatory taste buds eager.  Coffee isn't everything, but for the AM caffeine addict, coffee is life and this ritual is sacred.

    We followed our coffee manager, Jeanette, through her home brew process.  

    Her suggested recipe for home: Chemex utilizing a 1:16 ratio.  Purpose 50g of coffee to 800g water, starting with a 100g bloom for a minute.  Then starting at the center, pour in slow circles until weight is met.  Pour and enjoy - preferably with good reading material.

     

     


     

     

  • 001 / Morning Routine

    Posted by Moniker General

    Henry David Thoreau describes the morning as the heroic ages revisited.  He writes about this sacred time in his novel, Walden:

     "The morning, which is the most memorable season of the day, is the awakening hour. Then there is least somnolence in us; and for an hour, at least, some part of us awakes which slumbers all the rest of the day and night.” 

    Calling the morning-tide a "season of the day" strikes a wonderful chord with us as morning lovers and early risers.  It's in those moments that we can welcome the day with the sun, courageous towards what lies ahead.

    We followed one of our managers, Clark, on his early morning opening for our first photoblog we're calling BARRACK23 after our building in Liberty Station - the 23rd naval training barrack built in the 1920s. 

     

     


     

     

Top